TRADESHOW
MARKETING
Pick
a theme. This will focus your marketing efforts and create a
more memorable event for attendees. Pre-show mailings with a
reminder sticker or magnet will help the target audience to
remember the date.
At
the show two different attendee gifts are recommended. A
mass, inexpensive giveaway for everyone and another higher
valued premium for qualified leads.
After
the show, follow-up. This may be the most important detail
not to miss. A mail able gift as thanks for visiting the
booth works well.
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